Netflix launches profile transfer, paving the way for the end of shared accounts

Netflix has announced that users of the service already have the Profile Transfer function, the same one that it has been testing in some countries for months. This tool aims to facilitate the transition of a user who decides to leave a shared account to open one of their own, but we are also faced with a function that prepares the ground for when Netflix decides to end the practice of sharing the account with outsiders of home.

With the Profile Transfer feature, users can take their profile, including personalized recommendations, viewing history, My List, saved games and other settings, with them when they sign up for their own subscription. This option will make things easier when there is a separation that does not allow or continue sharing the Netflix account. At a minimum, the party being kicked out can save their data so they don’t have to start from scratch if they decide to sign up for the service alone (or with someone else).

“This feature that you have requested so much of us will arrive today to all subscribers in the world,” explains Netflix. “As soon as the profile transfer is available in your account, you will receive an email notification. To transfer a profile, go to the home page, hover your mouse over your profile icon, choose the Transfer Profile option from the dropdown menu, and follow the instructions. You can disable this feature in your account settings at any time. Add that a copy of the profile is kept in the original account.

Netflix has not only been testing this feature. In recent months, it has launched other initiatives that aim to end shared accounts outside the home or charge more for them. The Extra Subscribers tool allows you to add up to two subaccounts with which you do not live for a price of between 2 and 3 euros per month each. Netflix is ​​also testing a system that detects if the service is used for more than two weeks away from home. When this happens, the Extra Subscribers option appears.

Netflix, which will present its quarterly results this week, has 220.67 million subscribers and estimates that 100 million users access the service with a shared account.