Oct. 14 (Portaltic/EP) –
TikTok It will allow content creators to link their accounts in other applications to promote themselves and will make it easier to buy tickets for movie premieres with a new experience that will appear after the promotional trailer.
Tiktok has presented its new solutions for content creators and advertisers within the framework of its annual event TikTok World, where it has also shared that its platform is “where people spend more time watching ads” compared to others in the market, as stated on your blog.
According to their data, 73 percent of Tiktok viewers “feel a deep connection with the brands they interact with” on this social network, while brands “are remembered 40 percent” more here than on other platforms.
The company has also indicated that TikTok is “the fastest growing discovery channel with 15 percent of product discoveries across media channels, emails, and word of mouth.”
This confidence in its platform has led it to present new advertising solutions, which includes updates to the Creator Marketplace (TTCM) to deliver more accurate results, creator recommendations based on a brand’s summary, and new sponsored content metrics, among others.
The company has also introduced the Profile Kita tool included in the developers program that allows integrate TikTok account in third-party applications, to display their content on them.
For brands it has also announced FocusedViewa new type of campaign for which they will only pay when users voluntarily watch an ad for at least six seconds either interaction with the ad in its first six secondsThe thing that happens first.
One last novelty is addressed to the Cinema studioswhich will be able to promote a new movie with a full trailer to later show information about the cinemas where it can be seen and the schedules, based on the user’s location. From here you can also buy the tickets.