The Metaverse, experiences without limitations
According to Fabani, the Metaverse is: “A virtual world that can be considered the evolution of social networks” and companies have before them the opportunity to develop the market in this area. Globant, for example, works on these platforms with Microsoft, Sony and EA Sports.
In addition, another important collaboration mentioned by the director is the one with the Canadian DJ Deadmau5, who seeks to offer users of the metaverse a different experience, without limitations, through his musical proposal.
Companies that understand the customer will have the advantage
In the wake of the pandemic, the way end customers express themselves has evolved, as have their conversation topics, which have turned towards issues such as diversity, inclusion, climate change or the transformation of work. On this, Fabani commented: “We have a lot of learning ahead of us. Companies that transform digitally and culturally to interpret the trends are going to have a tremendous competitive advantage and be able to take advantage of the market.”
He stressed that, currently, users prefer to pay a higher price for better service and that: “Large companies that have already started their digital transformation by investing in the consumer experience could grow up to 70% in three years.” Likewise, another transformation would be the way of measuring the success of a marketing program, which is now based on the sentiment of the users, that is, it adapts to the behavior of the client.
