The United States and the United Kingdom internationalize Mexican e-commerce

The United Kingdom is one of the countries with the highest number of sales from Mexican businesses, as this market is interested in acquiring accessories or handicrafts of Mexican origin, as well as clothing and educational services, such as digital classes to learn Spanish.

Luigi Forestieri, senior marketing manager for PayPal Mexico, highlights in an interview that Spanish or yoga courses were among the most sought after by this country in Mexico and were maintained even after the pandemic. “These are specific courses, soft skills that are important today, especially since Mexico has become an attractive country for digital nomads,” he explains.

Social networks, the ally of cross-border trade

Businesses, Forestieri recommends, should take advantage of the potential and reach of social networks. “If you make yourself known outside the borders, people will look for you. It is important to have the vision that you can reach other places thanks to the internet”, comments the expert.

For brands, this means taking a multi-channel approach, from having a website to social networks with greater reach, which allows them to have better participation and attract more international buyers from certain demographic groups.