Nintendo shares soar 5% after record-breaking ‘Splatoon’ release

Shares of Nintendo Co. Ltd. have soared 5% after the Japanese video game company reported record sales in the launch of its shooter “Splatoon 3” for the Switch console.

The latest “Splatoon” title, in which players engage in an inky turf war, sold more than 3.45 million units in the three days following its release on September 9.

That tops the launch sales of games like “Animal Crossing: New Horizons” and “Super Smash Bros. Ultimate,” which have sold 39.4 million and 28.8 million units globally.

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The strong early numbers point to the continued appeal of the Switch console, which has an install base of 111 million units, in its sixth year on the market, and to Nintendo’s continued ability to generate popular success.

The latest “Splatoon” title, in which players engage in an inky turf war, sold more than 3.45 million units in the three days following its release on September 9

Investors are gauging the extent of the industry slowdown as the stay-at-home boom during the COVID-19 pandemic that fueled sales of island-life simulator “Animal Crossing” fades.

The industry has delayed high-profile titles until next year, and Nintendo has pushed back the release of the long-awaited sequel to “Legend of Zelda: Breath of the Wild.”

The Kyoto-based company has a strong release schedule heading into the year-end shopping season, with two Pokemon titles due for release in November.

Article republished from the Chinese state media CGTN within the framework of an agreement between both parties to share content. Link to original article:https://news.cgtn.com/news/2022-09-13/Nintendo-shares-jump-5-on-record-Splatoon-launch-1dibXRqkg4E/index.html