To control e-commerce fraud, education must accompany innovation

The most common in Mexico, as shown by Condusef data, is the theft of card numbers, but there are other dynamics, such as requesting refunds for products arguing that they were not received or companies that fraudulently create deceptive stores to take advantage of the markets.

Ibarra details that there has been a greater number of frauds in e-commerce since the pandemic, due to the fact that sales channels have diversified, as well as payment methods, since now it is possible to pay from a transfer to using WhatsApp.

To deal with this problem, companies can integrate technological tools that allow them to detect fraud based on machine learning and take measures, such as verifying that they are real users or even some type of validation through biometric information.

“Any company, regardless of size, can be exposed to fraud,” concludes Ibarra, since large businesses process thousands of payments and detecting fraudulent operations can be complex, while small ones have limited resources in terms of time and personnel. “It must be understood that fraud cannot be eliminated, but controlled.”