It was also highlighted that the advertisements will be shown before and during the programs, but not after in order not to overwhelm the viewers with the advertisements and prevent them from leaving the platform.
This new plan is expected to be available from the last quarter of the year in at least half a dozen markets worldwide, while the full launch would be delayed until early 2023; however, the details of the service are still under development, so features are subject to change.
For a long time, Netflix was reluctant to incorporate ads as part of its strategy to attract more audiences, but the loss of users (which in the second quarter of the year had already added more than 1 million) is forcing the company to adopt a new model of business.
“Those who have followed the Netflix trajectory know that I have been against the complexity of ads and a big fan of the simplicity of subscription,” said the company’s co-CEO, Red Hastings. “But as much as I’m a fan of that, I’m more for consumer choice.”
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