Electronic commerce, the model that drives the Colombian market

Electronic commerce has ceased to be just a novel alternative or a long-term option in the strategic planning of companies, to become a fundamental, priority and determining marketing channel in its growth and validity, at this time of economic reactivation. What was born as a strategy forced by the pandemic, today leads the way customers shop around the world.

María Fernanda Quiñones, executive president of the Colombian Chamber of Electronic Commerce, affirms that “E-Commerce continues to represent an opportunity for thousands of companies and people throughout the country. During this reactivation period, we have encouraged processes focused on the stability and confidence of consumers in the sector, in the face of an inflationary scenario that directly impacts the prices of goods and services.”

Colombia has been growing exponentially, becoming the fourth largest E-Commerce market in Latin America and showing a growth of 20% per year.

Supermarkets Mercacentro SAS has been strengthening this purchasing resource for its customers, reaching 12 cities in the country such as Ibague, Bogota, Armenia, Manizales, Neiva, among others and seeks to expand it to the entire national territory.

“At Mercacentro Supermarkets we have been working on this business channel for some years. At first, we saw it materialized in the markets place. Then we ventured into apps for home deliveries and simultaneously structured the home area through WhatsApp. We evidenced the good results in the customer’s shopping experience and decided to take the next step, create our website mercacentro.com, which has been successful since the beginning of the pandemic and to this day we continue to make our customers happy with purchases. safe and excellent prices”says Daniel Mora, coordinator E – Commerce of Supermarkets Mercacentro SAS

The virtual shopping store of the renowned supermarket chain allows all means of payment, from credit cards, debit cards, PSE buttons to digital wallets, which are currently one of the most practical ways that Colombians use to make purchases.

To date, there are nearly 8,000 products in the market, technology, household appliances, liquor, pet, health and wellness, home care, baby care categories, among others. At the end of the year they plan to have more categories available for E-Commerce purchase, as well as the opening of new destinations.

“Among the projects for this closing of 2022 is to continue providing quality, variety and economy to customers, always aligned with our commercial calendar, with activities such as: The Crazy Super Price in October, Early Bird Discounts, and soon the celebration of the 31 years of the chain. All these commercial events have a clear objective and that is to offer the best service and an increasingly satisfactory shopping experience to our customers”says Daniel Mora E-Commerce Coordinator of Mercacentro SAS Supermarkets

Mercacentro ensures that the promotions they have at their 18 physical points of sale, 17 in Ibagué and one in El Espinal, are the same as those that customers will find on mercacentro.com, all of this in order to provide all the comfort to its customers through a single click easily, quickly and safely.