Football has a small audience among young people, who prefer TikTok or Netflix, or cannot afford the expensive subscriptions to LaLiga and Champions League matches, and turn to IPTV lists with free football. The response of DAZN In France it has been forceful: Rate with all football for those under 26 years of age, for only 10 euros per month.
Everyone agrees that football subscriptions are very expensive, depending on what they offer, but the platforms set expensive prices because the football rights are very high. That is why many people, especially young people, turn to pirated IPTV lists.
DAZN It has to reach 1.5 million subscribers in France or it will lose those rights, so it has begun to apply an aggressive pricing policy. His most interesting proposal is the rate of 10 euros with all football for those under 26 years of age. Will it also arrive in Spain?
DAZN revolutionizes football prices in France
According to account the newspaper Le ParisienDAZN took over the rights to the French league La Ligue 1 last summer, after some very difficult negotiations.
This season it has broadcast exclusively 8 of the 9 matches of the day of leaguewith a standard rate of 29.99 euros per month.
The price was heavily protested by French fans, who complained that it was too expensive. According to the French media, current subscribers are around 500,000, unofficial figures, well below DAZN’s forecasts.
DAZN He has a contract with the French Professional Football League until 2029, but it turns out there is a key clause: If next December 1 it does not reach 1.5 million subscribers, the League could renegotiate the contract with another platform.
So DAZN has started an aggressive price cut. The standard rate has dropped from 29.99 to 19.99 euros, and those under 26 years old only pay 10 euros per monthwithout commitment to permanence. In addition, there is a special subscription for the entire second round of the League, five months for 70 euros.
DAZN has also responded to customer requests, adding three announcers at the games, one on the field, and has released several programs with matchday summaries, league analysis, etc.
If these new rates are successful, perhaps we will see some of them in Spain. The rate for those under 26 years of age for 10 euros per month would help create a love for football among young peopleand would reduce the use of pirated IPTV lists.
Get to know how we work in ComputerToday.
Tags: Viral, Sport, IPTV, football
Add Comment