Social networks, the winners of the digital ecosystem

This June 30 is celebrated International Day of Social Networks, date that aims to highlight the importance of making responsible use of these services, in addition to highlighting them as a communication tool.

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And it is that since the birth of these applications, in which they stand out Facebook (Meta), Twitter, Instagram, LinkedIn, YouTube, WhatsApp, Tik Tok, our daily life changed and even the interaction of brands with their consumers and companies with their collaborators.

But social networks have not only marked trends and generations in recent years, but have also served as inspiration for the creation of new digital startups, for the consolidation of new skills and to take consumption to a new level.

For Sebastián Rueda Quesada, advisor and consultant in law and technology, without a doubt, one of the most significant contributions of social networks focuses on the transformation of consumption habits and the way we interact.

“Actually, the use of these platforms has allowed all people to find ways to get closer, either through interpersonal relationships, through purchasing habits, in the form of consuming digital content or for entertainment. The networks generated a whole cultural changeWheel added.

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If we talk about social networks, it is inevitable not to mention that these were at the time innovative ventures that managed to consolidate an entire technological ecosystem.

One such case is Facebook (Meta). This social network that was conceived in a Harvard dorm in 2004, is today one of the technology companies that is among the 10 most valuable brands in the world, with a value that exceeds US$186,000 million.

It is noteworthy that its founder and CEO Mark Zuckerberg, not only did he manage to establish himself at the time as one of the most revolutionary entrepreneurs in the United States; Zuckerberg is currently one of the richest men on the planet. Another of the social networks that demonstrated its great potential since its creation was Instagram, an application that allowed sharing photos.

Created in 2010 by the programmer Kevin Systrom and software engineer Mike Krieger, Instagram was acquired in 2012 by Facebook for a sum reaching US$1 billion. 10 years later, this social network continues to consolidate itself as one of the favorites among the digital ecosystem and adds new options.

Closing the universe of Facebook (Meta) is the instant messaging application WhatsApp, which had its beginnings in 2009 and was later acquired by Zuckerberg in 2014. It is noteworthy that this platform, which allows you to make calls, share images, audio, voice notes, among other alternatives, is used in more than 138 countries.
One of the most important corporate social networks in the world is LinkdIn.

Created in 2002, this platform has managed to position itself as one of the most influential technology companies in recent years, standing out for connect companies with potential employees.

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Finally, we come across the most controversial social network of all time, Twitter. Founded in 2006, this platform has become over the years one of the most important companies on the planet. Recently the company, which was led by businessman Jack Dorsey, is in negotiations to be acquired by billionaire Elon Musk.

JOHANA LORDUY