A year of transformation and growth
During the ceremony, it was reported that the challenge reached historic participation, with more than 48,200 people, of which 37% were women. This indicator highlights progress towards equity in financial issues.
“Interest in learning to manage and invest money is growing rapidly among young people between 15 and 35 years old,” commented the organizers, underlining how current generations are assuming a more active role in their financial future.
In addition, it was mentioned that financial education has evolved significantly in recent years, driven by factors such as digitalization, confinement and the growing use of mobile applications that simplify money management.
The impact of invisible financial education
One of the key concepts presented at the event was “invisible financial education,” integrated directly into the digital platforms of financial institutions. It was explained how the applications now include tools that guide the user in saving, investing and responsible credit management.
“Financial education not only empowers people, but also represents a profitable business model for institutions,” the speakers highlighted. These solutions, based on behavioral economics, allow users to make more informed decisions and maintain a healthier relationship with their finances.
A call for female financial inclusion
Oscar Rosado Jiménez, president of the National Commission for the Protection and Defense of Users of Financial Services (CONDUSEF), stressed the importance of empowering women through the proper management of their finances. “Personal freedom begins with financial freedom,” he commented.
He also emphasized that good economic management can prevent toxic relationships and provide autonomy in both the personal and work spheres.
With growing female participation in the Actinver Challenge, the event is positioned as a key space to close gender gaps in access to investment tools and financial education.
Final reflections and future vision
At the close of the event, the positive impact of the Actinver Challenge over the last 16 years was highlighted. “We are transforming lives through educational tools that empower people,” they concluded. The commitment to financial education continues to be the main driving force of this project, which seeks to adapt to market changes and the needs of new generations.
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