The truth is that what is being experienced right now is a definition of products, services and campaigns with a total commercial or customer-centered focus, that hyper-personalization is unprecedented, in such a way that it seems that you have a chef, dressmaker, trainer, fashion designer or a coach thinking about your needs.
And if, in addition, the above meets large-scale creativity, of course magic happens. Globant GUT works on this, from its united roles it is the pioneer in AI-based projects, along with the world leader in creativity, according to The Cannes Lions.
In this way, during Converge 2024, leaders shared their experiences and insights on how AI and GenAI are redefining business models and creating new opportunities.
The giant Intuit Dome
When talking about sports, imagine a stadium that guides you to your car parking spot, without needing a ticket; It even welcomes you with your name on a giant screen, welcomes you in its stores (where it is possible to shop without carrying your wallet), delivers food to your warm seat, at the time you want and without waiting in line… everything This is already a reality at the LA Clippers stadium.
The case of the Intuit Dome, developed in conjunction with Globant, was presented in Converge by Christopher Young, VP of Microsoft, such as the focus on memorable experiences that can be expected from the fusion of creativity, plus technology and AI.
The creative revolution
Attention filmmakers, scriptwriters and content generators! AI and GenAI cannot replace human connection, however, they are multiplying productivity when used correctly, because the creative possibilities are endless. This is where human intuition comes in to select one of the multiple answers that GenAI provides in automated content generation processes.
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