You won’t be able to use your ex’s Netflix account unless you pay

After the implementation of the account sharing restriction, Netflix experienced a notable increase in subscriptions. In the days immediately following the announcement of these measures in May 2023, the platform reported up to 100,000 new daily subscriptions in the United States, marking one of its fastest growing periods since the peaks recorded during the pandemic.

Netflix started with the ban

Since May 2023, the streaming company implemented a system in Mexico to prevent users from sharing accounts outside their main home. They introduced the feature of establishing a “main household” and offer the option to add an additional member for an extra cost.

Cost per extra member: Approximately 69 pesos per additional user. According to Netflix, the measure seeks to monetize sharing and compensate for lost revenue due to unauthorized password sharing.

Disney no longer allows shared accounts

Starting in November 2024, Disney+ and Star+ announced they would tighten policies on account sharing. This includes the possibility of implementing stricter controls to detect if accounts are used outside the home.

Although they have not yet specified how they will monitor this usage, they have warned of possible additional charges or restrictions for accounts used in multiple locations.

Max goes there

Starting in mid-2023, Max began monitoring account sharing, especially between users in different geographic locations. Although it has not completely restricted this practice, it is expected to do so gradually.

Well, these measures are due to the efforts of the platforms to increase income in the face of the increase in content production costs and market saturation. Platforms are choosing to strengthen the terms of use related to the “home” and seek additional income with extra subscriptions.