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LE SSERAFIM dazzles at the MTV EMAs and reaffirms the global impact of K-Pop

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LE SSERAFIM, the K-pop girl group that has captured global attention, had an unforgettable moment at the 2024 MTV Europe Music Awards (MTV EMA), held on November 10 in Manchester, United Kingdom. As the only K-pop artists invited to perform at the event, the group not only stood out for their impressive performance, but also took home the prestigious award. Best Pushfurther cementing its place on the international stage.

A dazzling UK debut

LE SSERAFIM’s participation at the MTV EMAs marked their debut in the United Kingdom, an opportunity that was widely anticipated by local media such as the BBC. “LE SSERAFIM, which has achieved notable success in the United States, will make its debut in the United Kingdom. Expect a sophisticated and polished setting,” highlighted the British network in its run-up to the event.

The host of the gala, singer Rita Ora, was full of praise for the group: “All the artists performing are incredible, but LE SSERAFIM’s rehearsal was particularly impressive,” she commented in an interview. Ora’s words increased the expectation about the group’s presentation, and the members of LE SSERAFIM did not disappoint.

An unforgettable show

The group began their performance with a dazzling presentation of Chasing Lightningone of the standout songs from their fourth mini album. The choreography, influenced by the voguing style, was accompanied by 30 local dancers who created a visual spectacle that filled the stage with energy and dynamism.

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Then they performed their success crazya song that combines powerful melodies with electrifying choreography. The presentation, designed for a 360-degree stage, allowed both attendees and those who followed the gala live to enjoy every detail. The members’ confident attitude and stage dominance captivated the audience, who responded by singing in Korean, reflecting the group’s global reach.

The ‘Best Push’ award and a moment of gratitude

LE SSERAFIM not only performed, but was also nominated in three important categories: Best Push, Best New and Best K-Pop. Finally, the group won the prize Best Pushcompeting against high-caliber emerging artists such as Chapel Rhone, Teddy Swims and Raye. This recognition is a testament to LE SSERAFIM’s impact on the international music industry.

After receiving the award, the members shared their excitement and gratitude in their speech: “Performing in the United Kingdom for the first time was already incredible. We never imagined winning a prize. We sincerely thank all the fans who supported our journey. We dedicate this honor to them.”

A growing global impact

LE SSERAFIM’s success at the MTV EMA 2024 marks another milestone in its career, highlighting its ability to break cultural barriers and establish itself as a global phenomenon. His presence at one of the most prestigious music events in Europe not only reinforces his position in the K-pop industry, but also demonstrates his ability to connect with audiences from different parts of the world.

The choreography, influenced by the voguing style, was accompanied by 30 local dancers

The group continues to be a symbol of innovation and talent in music, with performances that combine technical perfection, stage presence and a message of empowerment. For LE SSERAFIM, this achievement is just the beginning of what promises to be a career full of success and international recognition.


Collaborator at ReporteAsia.

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