Spotify wants to compete more directly with YouTube: so it will start paying creators for popular videos

Spotify is ready to take another step in its competition with YouTube. The streaming service wants to be a more relevant player in the world of videoso has decided to promote the creation of new video podcasts with a partner program aimed at creators of this type of content.

The initiative will be available starting January 2 of next year in the United States, United Kingdom, Australia and Canada. As the company explains, it will allow creators to earn income based on the participation their content receives from paying subscribers.

A movement that targets YouTube

YouTube leads the video market. Millions of content creators They have a presence on the platform owned by Google and even make money with it. In fact, many podcasts that were offered only in audio on other platforms mutated into video podcasts when they landed on YouTube.

Spotify, for its part, is one of the alternatives most chosen by users to listen to podcasts, but audio reigns in most of its content, even when YouTube also has a version with video. This program should see more video podcasts appear on the platform.

The company led by Daniel Ek affirms that more than 250 million users have consumed video podcasts, and ventures to say that almost two-thirds of podcast listeners say they prefer podcasts with a video option. We are facing an evolution of Spotify that does not go unnoticed due to its magnitude.

Many users still view Spotify as a service in which they consume only audio content. We will have to wait to know how this change will impact users, and if they will finally perceive Spotify as a place where moving images also claim their prominence.

It should be noted that Spotify has also launched other initiatives to promote video. Last month, the rollout of music videos began in selected markets (including Spain). Basically, songs accompanied by their music video, something that we can also find on YouTube and YouTube Music.

Images | Spotify

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