Instagram reduces the quality of videos when they stop generating a large number of views

Oct. 28 (Portaltic/EP) –

instagram has confirmed that the Playback quality of the videos published on the platform depends on how many visits the publication in question receivesso it is reduced when they stop having a large number of views, and is maintained for those creators who generate more visits.

When share videos on social networksas is the case with Instagram or Facebook, these require a dedicated amount of resources from the company. For example, they demand a central processing unit (CPU) consumption to manage encoding of the video and a specific amount of storagewhich can be large since it is a heavier file type than an image.

Taking this into account, in Sometimes, Instagram shows the videos published on the platform with lower quality or even blurred, when a period of time has passed after having shared them. However, other videos keep playing clearly at all times.

In this sense, the head of Instagram, Adam Mosserihas confirmed that This change in playback quality is due to the number of views who receive said videos, and in the need to manage and leverage encoding and storage resources for this type of files, as explained in a video published on Instagram and collected by other users.

That is to say, Instagram reduces playback quality of the videos if, some time after their publication, these stop generating a significant influx of visits. However, the quality of the videos is maintained sharp for those published by content creators who are capable of generating more views.

This is because the Most visits are generated when the video is published and, once time passes, the amount of views decreaseso the social network understands that It is not necessary to invest so many resources in maintaining the quality of said video.

Likewise, in case register many visits again for said publication, Instagram improves the quality again video playback so that users can view it correctly. This applies to both reel posts and videos or Stories.

However, as Mosseri has pointed out in a post on Threads, he quality change “not huge” and, furthermore, he has clarified that the key for people interact or not with the videos “is based much more on the video content “Quality seems to be much more important to the original creator, who is more likely to delete the video if it looks poor, than to its viewers,” he added.

Therefore, this video quality management is based on a way of managing the company’s resources when processing videos. As Meta detailed in a announced last year, There are more than 4 billion video views per day on Facebook alone.

Given this number of views and videos published on its different platforms, the company defined as “crucial” to improve the compression efficiency of your video encodings, in order to offer “the best quality video experience, reduce data usage and save energy.”