“La mañanera”, in addition to being a strategic communication model for the Mexican government, showed that streaming “is not only for passionate people, but also a place for organizations to diversify their audience and maximize their reach,” Dempsey points out.
Streams Charts reported that during the first quarter of 2024 (period up to which they have data), AMLO has remained the most viewed streamer in the region, with 12.20 million hours of viewing, as well as the third most popular Spanish-speaking streamer, only behind Ibai Llanos and Auronplay.
The numbers that the former president of Mexico achieved were so relevant that a conversation was even generated about whether he should be considered for the Esland awards, the annual event where the work of Spanish-language content creators is recognized.
“They brushed me off,” he said in the morning conference on January 12, 2024, where he noted that he could not be nominated for the awards, but he was satisfied that “this dialogue (the morning) is heard by many.”
Regarding high-level politicians, AMLO is the one with the most followers on YouTube. Her successor, Claudia Sheinbaum, has 712,000. At the Latin American level, Luis Inácio Lula da Silva, president of Brazil, has 1.4 million. Current US President Joe Biden has 904,000, while former President and Republican candidate Donald Trump has 3.4 million subscribers.
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