Naomi Méndez, Miss Paraguay, talks to us about her business side

Naomi Mendez empowers women with her top indoor cycling studio in Dubai. Storm Cyclingis number one in Dubai and second in the world, it unites physical, mental and spiritual activity in a 45-minute workout that focuses on mental health through movement. Naomi has put it on the market social service in women’s prisons in Paraguay, and now plans to do the same in Mexico and the rest of Latin America.

Naomi Mendez, 32 years old seeks to be an ambassador for mental, physical and spiritual health through exercise to get more women to face their fears.

We spoke with the model before she met with a group of women in prison and offered her support for mental health. All from her own perspective.

What has your career as an entrepreneur been like and why did you decide to empower women?

My entrepreneurial career began when I left Paraguay, where I became a business developer in the Middle East. In 2019, I fulfilled my dream of opening STORM, a space dedicated to physical, mental and spiritual well-being through movement. I decided to help women because I know what it is like to leave your roots to pursue a better future, facing challenges alone. With STORM I want every woman to discover her inner strength and reach her best version.

Tell us about your project to support women in prison and how the idea came about.

The idea was born when I learned that 90% of women in prison in Paraguay do not receive visitors. This led me to investigate their needs and create a plan for their personal development. We offer them motivational talks, Zumba and catwalk classes, and psychological assistance, with the aim of strengthening their mental and emotional health.

Why is it so important for you to focus on mental health?

Leaving my country at the age of 17, I faced emotional challenges that taught me the importance of mental health. This mental and spiritual growth has been key to achieving my goals in a healthy way, and I firmly believe that it is the foundation for any lasting success.

How have you positioned your venture as the best studio in Dubai?

With a focus on quality of service, the mental well-being of our clients, and a dedicated team, STORM is not just a cycling studio, it is a transformative experience where we teach each person to be the best version of themselves.