Vivo highlights the effort to bring "the most cutting-edge technology" to the mid-range with the V40 family

September 13 (Portaltic/EP) –

The company alive has been proposed for this 2024 “lay the foundations for the development of a long-term plan” for the company in Spain. A plan that began with the Y range devices and has continued with the V family, making a “significant effort” to bring “the most cutting-edge technology” to the mid-range with the new V40 5G and V40 Lite 5G, as pointed out by Carlos Mellado, GTM and Product Director of vivo Spain.

In an interview with Europa Press, the brand’s executive highlights the effort made jointly with ZEISS to enhance the cameras of these smartphones. “With this we have not only We have strengthened our V family and our mid-high rangebut we have done so without making it more expensive and being able to offer a product that we are proud of and that we believe will allow us to continue growing steadily and effectively,” he added.

Mellado has stressed the importance of grow “in a sustainable way”, with a priority objective of “offering the best products, doing the right things, in the company’s ‘Benfen’ style.” ‘Benfen’ is a term that the brand frequently uses and that describes the attitude of doing the right things and doing them wellsomething that coincides -according to the manager- with “vivo’s mission of creating value for society.”

For this reason, “beyond the numerical objectives for 2024, vivo’s goal for this year is to lay the foundations for the development of a long-term plan”, which in addition to the arrival of the new members of the Y range and the V range will be completed with “New surprises” between now and the end of the yearMellado concludes.

VIVO V40 5G: A REVOLUTION FROM ZEISS

With the V40 5Gvivo and ZEISS have been committed to introducing cutting-edge imaging systems and ZEISS-related features to a wider range of consumers across the continent, encouraging users to to be “masters of portraiture”, applying his own artistic tastes to this end.

Among the features to highlight of this terminal is its 1.5K curved AMOLED screen, with a refresh rate of 120Hz; the updated Qualcomm Snapdragon 7 Gen 3 processor and 12 GB of RAM, which can be expanded with an additional 12 GB thanks to the Extended RAM 3.0 function; and a 5,500 mAh battery with 80W fast charging thanks to vivo’s new FlashCharge system; plus stereo speaker, IP68 certification and eSIM card support.

As for the camera system, the rear of the phone is equipped with a 50MP ZEISS OIS main camera and a 50MP ZEISS ultra-wide angle camera. The company claims that Authentic portraits “are born from the play of light and shadow”” and that’s why the V40 5G comes equipped with a Aura Light system. Additionally, the 50MP ultra-wide-angle front camera allows consumers to capture an entire group of friends in one shot.

VIVO V40 LITE 5G: ELEGANT AND FUNCTIONAL

For its part, vivo V40 Lite 5G It has a 6.78-inch AMOLED display with a 120 Hz refresh rate and the Qualcomm Snapdragon 6 Gen 1 processor with 8 GB of RAM (you can also opt for the Extended RAM 3.0 function of its older brother), which promises “agile and efficient” performance“, ensuring uninterrupted browsing and multitasking.

It also incorporates a 50 MP main camera with an improved Sony IMX882 sensor and Aura Light with intelligent temperature adjustment allowing it to adapt to any environment, in addition to a 5,500 mAh battery that guarantees a Optimal durability of four years with a minimum capacity of 80% and IP68 certified with water and dust resistance.

Both devices work with Android Funtouch OS 14, which guarantees a fluid user experience thanks to better memory management, multitasking capabilities, personalization, privacy and security, as well as new easy-to-use video editing tools to awaken every user’s creativity. The vivo V40 5G and V40 Lite 5G are now on sale in Spain for 599 and 399 euros, respectively.