Forecasts show that the high costs of these types of devices and the wear and tear they suffer, which is more evident in them due to their characteristic fold, do not stop users from joining the trend.
According to global technology analysis firm Canalys, the best-performing cell phone brands in Latin America are: Samsung, Motorola and Xiaomi.
The euphoria is such that Mexico is one of the few countries where Motorola has launched all five generations of the Razr family, a model that arrived on the market more than 20 years ago. According to Alex Zawadzki, the new executive director and general manager for Motorola Mexico, for now they lead the US market where “almost 75% of what is sold in the flip category corresponds to Motorola, meaning that three out of every four phones sold in the United States in the flip category are from Motorola,” a mark that they aim to reach in Mexico.
Which folding phones dominate the Mexican market?
As it is a trend, companies have several generations of this type of devices; however, in this article we will discuss the latest releases of the three brands that lead the market, their costs and what they offer.
Globally, the brand that grew the most between 2022 and 2023 is Samsung, which went from having 6% of the market to achieving 26%. In Mexico, adoption is not as massive.
According to the consulting firm The Ciu, the smartphone market in Mexico is worth more than 125 billion pesos a year, and is one of the most important for manufacturers due to its revenue generation among Latin American countries. However, the range that dominates is the mid-range, not the premium range, to which these types of devices belong.
“The smartphone market in Mexico is undergoing a 360° reconfiguration phase. User rationality has driven up average spending, focused on the acquisition of devices with greater technological capabilities, mostly mid-range,” the consultancy firm notes in its report on the structure of the smartphone market in the country.
Samsung
Since 2018, the South Korean company has launched a foldable phone year after year. The latest were the Galaxy Z Fold 6 and the Galaxy Z Flip 6.
Galaxy Z Fold 6
This is the largest and most expensive foldable on the list. It features an AI-powered Snapdragon 8 Gen 3 chipset specially designed for Samsung and 12GB of RAM, as well as 512GB or 1TB storage options.
It has a 50-megapixel main camera with optical stabilization and a 10-megapixel front camera for selfies.
The cost ranges from 45,999 pesos for the 512 GB version, up to 51.99 pesos for the variant with 1 TB of storage.
Galaxy Z Flip 6
This 8GB RAM device comes in two versions: 256 or 512GB of storage.
It is integrated with the Snapdragon 8 Gen 3 for Galaxy chipset, a 3.4-inch external screen and a 6.7-inch internal screen. For photos, a 50-megapixel main camera and a 10-megapixel front camera.
Its official price is 24,999 pesos for the 256 GB version, and 27,999 for the next variant.
Motorola
This month Motorola introduced the fifth generation of its Razr models: 50 and 50 Ultra.
Both devices share 512GB of internal storage, 12GB of RAM, Android 14.0 operating system, and third-generation Qualcomm Snapdragon 8s processor.
For taking photos, the main camera is 50 megapixels and the front camera is 32 megapixels, a considerable improvement compared to the previous series, in which the main camera was 12 megapixels.
They also share their equipment such as motorcycle ai, Motorola’s assistant integrated with Artificial Intelligence.
The main difference between the devices is their external screen. The 50 Ultra has a 4.0-inch screen and the 50 has a 3.6-inch screen.
In terms of costs, the 50 Ultra has a starting price of 24,999 pesos, while the Razr 50 is the brand’s most affordable foldable, priced at 16,999 pesos.
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