Southeast Mexico is growing in the adoption of e-commerce, thanks to Hot Sale

He also said that 28.1 million units were sold, divided into 14.4 million orders of 1.9 items per purchase order. Butragueño said that this data speaks of a tendency to buy in more stores to find the best alternatives for offers. In this regard, the average ticket was 2,391 pesos.

Among other relevant data, it is worth highlighting that the main attractions that consumers look for in these periods are promotions such as interest months (14%), followed by discounts of 40 to 70% (28%) and 21 to 40% (30%), as well as discounts of less than 20% (13%).

The categories that sold the most were Fashion, Beauty and Personal Care, Electronics (computers, cell phones, audio, television and video equipment) and small appliances, while debit and credit cards were the main payment methods.

The role of AI in e-commerce

Pierre-Cluade Blaise, director of AMVO, commented that the incorporation of new technologies, such as generative Artificial Intelligence, will make a difference for businesses in the future, as it will allow them to be more efficient and will reduce the gap between large companies and SMEs.

Orozco also said that consumers are demanding this technology, especially in the customer service area, and stressed that its integration will be the next step in the evolution of the brand experience.

Pablo Alvarado, CEO of e-commerce company Jelou, mentioned that understanding AI and how it can help businesses will be significant, especially for SMEs in business-critical sectors, such as content generation processes for advertising.

This technology, he said, can be applied to improve conversion rates, problems such as card rejection rates, or even the personalization of campaigns aimed at the right audience, as well as improvements in distribution and optimization of delivery routes.