This is the new country brand of the Hass avocado industry in Colombia

He Hass avocado In Colombia it has a presence in more than 30 countries to which it is exported. This fruit is the source of income for at least 240,000 people from the Colombian agricultural sector (17% of national employment).

This is why this agribusiness created Avocados from Colombia | Colombian Avocadosa brand that seeks to add value to its sustainability agenda.

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“Colombian fruit will be exported with this brand as a differentiator, so that buyers from all over, such as distributors, supermarket representatives and consumers, prefer it by highlighting its contribution to sustainable development, considered from the protection of natural resources, the economic impact , job creation, among other factors that offer well-being and quality of life“, he indicated Katheryn Mejía Vergel, executive director of Corpohass, the association that represents the actors that make up the Hass avocado ecosystem.

The Hass avocado is grown in 18 departments and 230 municipalities in the country, and its main export destination is Europe.

“Our sector has an agro-export vocation. Therefore, with this brand we want to demonstrate why we are an international benchmark for Colombian agricultural development. In addition, we reaffirm our commitment to the sustainable development of our country“, Mejia said.

Corpohass (Corporation of Hass Avocado Producers and Exporters of Colombia) believe Eduhassthe learning school for the sector, which offers training in different areas of knowledge that allow the quality of the fruit, the productivity and competitiveness of the crop to be improved and maintained in the long term through specific technical skills and competencies.

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“The purpose of our sector is to be sustainable from the heart. To make this a reality and avoid remaining in the discourse, we develop different strategies to promote good agricultural, social and environmental practices, especially from our affiliates.”Mejía noted.

Hass avocado

Ministry of Agriculture and Rural Development

In addition, A series of strategies are being carried out in alliance with various private and government entities.so that constantly “motivate“the sustainability of agroindustry. Some of these actions are:

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– Agreements with the ICA, Minagricultura, governorates and mayors so that producers
obtain the necessary certifications and registrations to export their fruit to different markets in the world.
world, many of them with their own Work Operational Plans (POT), which involve a series of
specific requirements.

– Teamwork with the Sena and important universities in the countryto promote training and
technical knowledge.

– Work agendas with the Regional Autonomous Corporations (CAR) to manage efforts
permanent efforts in favor of environmental protection and the responsible use of natural resources.

– Periodic meetings of each of the eight Phytosanitary Roundtables in the main areas of
Hass production, to carry out phytosanitary plans that allow pest management, better
agricultural practices and other controls essential for the sustainability of the sector and the export of
Fruit.

– Promoting the formalization of employment in rural areasthrough optimal conditions
labor, gender equality, etc.

– Support from the country’s compensation funds to offer training in competencies and skills
soft, that have a positive impact on those who are part of the sector and on the community that is
install around it.

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