WhatsApp launches new AI tools for businesses

The ad represents a change for the messaging service, since being encrypted it makes a lot of display of its privacy credentials and avoids the types of selective advertising tools that support other Meta applications, such as Facebook and Instagram.

The social media giant has been introducing commerce and payment features to the app for several years, including “business messaging” tools that companies can use to hold customer service chats and send marketing materials to people who have shared their numbers. on the phone with them.

Previously, these tools were blunt instruments used to send blitzes to all users who had opted in to receive the company’s information.

The new AI tools will use behavior on Facebook and Instagram to direct messages to customers most likely to be receptive, as long as they use the same phone number on all their accounts.