Netflix tests new interface to engage the audience even more

Viewers’ eyes wandered from “the name of the line to the topics of the day, to the cover art, to the video, back to the synopsis,” Flemming told Reuters In an interview. “We really wanted to make it simpler, more intuitive, make everything easier to navigate.”

Revisions to the home page include expanding title tabs, reorganizing information, and highlighting easy-to-read data, such as that a series or movie “has spent eight weeks in the top 10.”

A subset of Netflix’s nearly 270 million users worldwide will watch the new format starting Thursday. The company will take into account user feedback and possibly make changes before generalizing its use.

Netflix has been emphasizing time engagement as a key metric, telling investors it is the “best indicator of customer satisfaction.” The firm will stop regularly reporting subscriber numbers next year to shift its focus from Wall Street.