Will video games cost more than $70 USD? This is what the head of Embracer Group thinks

The current generation of consoles was marked by the arrival of video games. $70 USD. Although many players did not like the price increase, companies were already considering charging more per game, but there would be no one to take the first step.

Or at least that’s what the CEO of Embracer Group, Lars Wingeforswho in an interview with GamesIndustry.biz mentioned that in his company they have put on the table a possible price increase in order to collect more than $70 USD per game, but said that until now it will adhere to current industry standards.

“I’m not saying that you can’t increase the price. But the reality is that no one has tried it. If you create a Huge RPGFor example, with 100 or 150 hours of play, very polished and a unique experience, would the consumer be willing to pay more? If they did, they would potentially have more products on the market. But no one tried,” commented the manager. “Will there be any [empresa] that one day try to increase prices? “That remains to be seen.”

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Could the games cost more than $70 USD?

Wingefors explained that the video game industry, like others, is affected by the inflation apart from the increase in costs video game development.

“And it has been difficult to increase premium prices [en] PC/console. “The price of these products has been the same for many years, which means that the margin for success is smaller and, in addition, there is a higher cost of capital,” the executive commented.

As for alternative ways a game can make money, Wingefors He mentioned that he believes that it is not only about great titles multiplayer with microtransactionsbut there is also an audience interested in spending on “amazing RPG” and “single player games“.

“There are millions of consumers willing to get involved with classic games,” said the manager, who also added that in his management, price reduction is a “common issue”, although it is somewhat complex to carry it out.

In case you missed it: This manager also believes that the games could cost more than $70 USD.

What do you think of the statements of the head of Embracer Group?, do you think launch games could cost more than $70 USD? Tell us in the comments or on Discord.

You can find more news related to Embracer Group by visiting this page.

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