The pink tide drives the victory of Xóchitl Gálvez on social networks

According to the Emplifi platform, the candidate of the PRI-PAN-PRD coalition managed to take over the conversation in the last hours and week with 50.69% of the mentions that occurred on social networks. And among the hashtags that accompanied Gálvez’s name are #marezrosaconxóchitl, #marearosa and #debateine.

With a total of 16,834,629,071 million impressions, Gálvez has spent four weeks at the forefront of the digital conversation, followed by Claudia Sheinbaum who retains 40.42% of the mentions on the internet and who has a direct relationship between her name and the hashtags #claudiapresidenta and # debateine.

It should be noted that from 9:00 p.m. another hashtag began to go viral and it was #mariodelgado, which after being pointed out by Gálvez in the debate, social networks began to talk about this character.

Although Sheinbaum has been the second most relevant candidate in the digital world, with a sum of 15,453,076,705 impressions in the last week, she has lost some percentage points to the Citizen Movement candidate, Jorge Álvarez Máynez, who already has 8.88% of the conversation digital.

Regarding the type of audience that each of the candidates had, both Sheinbaum and Gálvez were more relevant to men between 26 and 34 years old, while the conversations that prevailed around Máynez were also from a male population but between 18 and 24 years.

The most relevant social network continues to be X, with 98.60% of the interactions recorded by Emplifi, while the prevailing mood was neutral.