economy and politics

Geely Preface makes its grand debut in Saudi Arabia

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In May 2024, Geely Auto once again took the Middle East market by storm with an innovative and high-quality model. The new Preface made its overseas debut in Saudi Arabia, with its high quality and outstanding technological features. Further expanding Geely’s global product line, while demonstrating Geely’s leading technological capability. Facing intense competition in the C-class saloon segment of the Saudi market with its exquisite exterior and outstanding technological features. The Preface is emerging as a new premium option for Saudi consumers seeking a high-quality lifestyle.

The new Preface uses Geely’s world-class CMA architecture, built to world-leading automotive standards, combined with the powerful 2.0TD+7DCT powertrain, the Preface helps you easily navigate any road conditions and start a wonderful journey. . Additionally, the Preface is equipped with a 13.2-inch central control screen + 10.2-inch dashboard, ensuring a smooth in-car experience at your fingertips.

The cabin also features a premium Harman Infinity sound system, Crafting an immersive audio visual experience, born with exceptional sound, along with wireless charging, electrically adjustable seats and other rich technological configurations, providing Saudi consumers with a high-quality product experience. quality suitable for both dynamic and serene environments.

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Saudi Arabia marks the inaugural destination for the international debut of the new Preface, bringing highly innovative, high-quality products to Saudi consumers while pioneering a new luxury driving experience.

Alex Gu, General Manager of Geely Auto Middle East, said at this press conference: “Our dedication to leadership and excellence remains steadfast, and the new Preface exemplifies our promise to deliver not only high-quality cars, but unforgettable experiences and lasting.”

The new Preface uses Geely’s world-class CMA architecture, built to world-leading automotive standards

Mr. Fahad bin Saad Al-Wallan, Chairman of Wallan Holding Co., also shared his anticipation for the future growth of the new Preface: “The new Preface embodies our vision for the future of ICE saloons in Saudi Arabia. From its exceptional performance to its striking aesthetics, the new Preface is meticulously designed to not only meet the expectations of the most demanding drivers, but to exceed them.

Geely Auto is committed to providing global consumers with high-value products that integrate exceptional design and cutting-edge technology, creating unprecedented mobility experiences for our customers.


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