Recreating Sony’s Vision of Creative Entertainment -SONY
May 23. (Portaltic/EP) –
Sony has shared its vision for the entertainment of the future, which relies on virtual worlds, and more in the short term, on technologies such as artificial intelligence and real-time 3D processing to promote new intellectual properties and make them reach users faster. .
Sony will promote new technologies that will allow “creating infinite realities”, a vision that it shared this Thursday within the framework of the presentation of the 2024 corporate strategy, with which it hopes to offer “a multi-layered world where physical and virtual realities merge.” overlap without barriers”.
For the moment, this ‘Vision of entertainment ‘creative’ is a project in development that they hope to have ready within ten years, which will rely on mobile devices and virtual viewers to offer a gateway to these virtual worlds.
Sony is even thinking about devices that will allow access to the future of entertainment, with mobile phone formats and portable game consoles with screens so thin that they almost look like holograms. Or they can even be holograms.
In addition, the company has also shared its plans with intellectual properties, as stated in a Press release. As far as video games go, it has picked up the live-action adaptations of Horizon and God of War, and that Uncharted will move into the area of location-based entertainment. The latter means that Sony will open facilities around the world to offer immersive experiences.
Likewise, Crunchyroll Games has published the mobile RPG Street Fighter: Duel, while the Gundam Metaverse experience has featured high-quality scanner technology to incorporate real objects converted into three-dimensional elements.
The visualization works in Gundam Metaverse are not an isolated case. Sony also has detection and capture, real-time 3D processing, artificial intelligence and machine learning are technologies that allow creators to “maximize the value of their intellectual property in an efficient and high-quality manner.”
For this reason, the company has assured that it is investing in the development of applications based on these technologies to develop solutions that help “deliver IP quickly and at low cost to a wider range of followers.”
These plans already use Epic Games technology for real-time 3D processing, and even in Marvel’s Spider-Man 2 they used machine learning and original voice recognition software specialized in games to synchronize subtitles with dialogues in certain languages.
Sony also intends to develop an engagement platform based on the network infrastructure of PlayStation Network and Crunchyroll, with which it hopes to offer “new network services” in the future.
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