ICPE: the world to China and China to the world

The fourth China International Consumer Products Expo is being held in Haikou, south China's Hainan province, from April 13 to 18. With the theme “Sharing Open Opportunities, Co-creating a Better Life”, the Expo attracted more than 4,000 premium brands from 71 countries and regions.

As a highlight of the Ministry of Commerce's “Consumer Promotion Year” activities, the Expo effectively promotes the import and export of high-quality consumer products and leads the new trends of digital, green and healthy consumption.

The Expo, a high-standard opening window in the new era, has been held for four consecutive years and has become the largest consumer products exhibition in the Asia-Pacific region. Furthermore, as the first major international exhibition of the year, it sets a positive tone for a series of important foreign affairs activities. This year's Expo has reached new all-time highs in terms of exhibition area, number of participating brands and scale of thematic activities. It is expected to be more effective in promoting the import and export of high-quality consumer products.

Additionally, the Expo serves as a platform for high-quality foreign exhibitors to take root in China. The Expo is an important measure to optimize the business environment in China, thus demonstrating the vitality of the Chinese market and the sincerity of the Chinese government. By lowering the threshold for foreign companies to reach out to Chinese consumers and establish a presence in the Chinese market, more companies from more economies have increased their willingness to enter the Chinese market.

At this year's Expo, not only have many leading international brands from various industries debuted, but countries such as the United Kingdom, Mongolia and Malaysia are also participating for the first time. Through the Expo, various exhibitors are expected to transform into investors, consistently providing high-quality consumer products to the domestic market and sharing in China's unified consumer market.

After that, the Expo is making it easier for domestic companies to enter international consumer markets. By providing a platform for international high-quality consumer products to enter the country, the Expo also supports domestic enterprises in promoting Chinese brands and implementing overseas expansion strategy.

At the Expo, selected national brands from various provinces and cities appear on the same stage as global brands, but they are not far behind in product quality, design and packaging, or research and innovation, showing the world the solid competitiveness of the products. Chinese.

This year's Expo features a dedicated “National Brand Zone”, showcasing fashion products from various regions, century-old brands and “smart manufacturing in China” brands. With a growing number of high-end domestic boutique products that present a new perspective on Chinese brands and manufacturing, they capture the attention of numerous merchants and consumers around the world.

Through the Expo, Chinese brands have expanded their global popularity and influence, and many companies have signed on-site contracts to take orders. High-quality national products are seen by the world, accelerating its steps towards globalization.

Last but not least, the Expo is strengthening the connection between consumers and global high-quality products. This year's Expo continues to adhere to the position of “fine products, new products”. While showcasing a variety of “new, unique and special” products to meet consumers' high-quality and diversified consumption needs, it is also leading emerging consumer trends such as digital, green and healthy consumption. With more than 300 themed events and featured activities such as global consumer innovation and new product presentations, this year's Expo is providing a comprehensive platform for consumers to interact with fresh and high-end products.

In addition to directly promoting the import and export of high-quality consumer products, the Expo has long-term effects in terms of exhibition economics and spillover effects. Its impacts on promoting high-level opening-up, expanding domestic demand, fostering new quality productive forces and other aspects will gradually become evident.

The Expo will not only help strengthen China's economic and trade ties with countries around the world, promote the optimization and upgrade of trade structure, and boost the construction of Hainan Free Trade Port (FTP), but also add momentum to the recovery of the world economy and will gather forces for global prosperity and development.

Expo and Hainan FTP will play a linked role in building an international tourism and consumer hub, creating a first-class business environment characterized by rule of law, internationalization and facilitation, and continuously attract foreign companies to do business and invest in China.

The Expo also promotes market competition and stimulates innovation in the national consumer goods industry. It is a great stage for global consumer products, as well as a field for similar brands within the industry. Numerous industry-leading brands and the latest technologies converge here, providing opportunities for mutual learning and inspiration between companies, thus stimulating further innovation in products and services. Furthermore, the Expo allows companies to perceive new market trends and understand new market demands, so that they can produce goods that meet the high-quality needs of domestic consumers.

The Expo will unleash the potential of domestic demand by introducing a series of international high-quality products tailored to the Chinese market and expanding the supply of high-quality goods. Focus areas of the Expo, such as commerce, smart home, culture, tourism and sports programs, are expected to encourage new types of consumption.

Note: this is an article republished from the media “CGTN” through a cooperation agreement between both parties for the dissemination of journalistic content. original link.

Lu Yue, a current affairs commentator for CGTN, is a professor at the China Academy of Open Economy Studies, University of International Business and Economics.