Hisense does not rule out more investments in Mexico, its third most important market

“If in the future for our long-term strategic development we need to locate another plant in Mexico or we need to buy companies that have plants in the country, there will be no doubt that this can happen in our country,” he stated.

White goods, another part of Hisense's business

The Hisense executive mentions that the good expectations regarding Mexican factories are because it is, along with South Africa and China, one of the few countries where there is more than one plant. The second is located in Nuevo León, it is focused on white goods, in addition to last year they acquired another one in Saltillo, focused on the production of air conditioning compressors for cars.

“All this together makes Mexico the third most important country in the world for Hisense, even in market segments where the brand is not well known,” he mentioned.

Likewise, Hidalgo highlighted that the priority in the country is “giant”, because in addition to investing in new plants or their modernization, they also use almost 3% of the annual turnover in marketing, sales and generating commercial relationships with strategic partners. from the country. “Mexico is a point of very high priority for our company yesterday, today and tomorrow.”