The passion for soccer also impacts content creators

And it is that soccer is the sport that not only moves passions in the stadiums or the fields, but also in social networks. According to YouTube data, in 2018 more than 5,000 million contents related to the World Cup were uploaded. This made it clear to the company that this is the most popular sport on the platform, just like on Twitter, where 94% of users are fans of the sport and the international tournament.

In addition, the platforms know that each World Cup becomes more digital. On the video platform, for example, in 2018, 108% more interest was generated on the subject than in 2014, while on Twitter 18 million posts were made about it during the month that the tournament lasted and it is expected that the amount increases considerably in this edition.

Manu Bravo, founder of the sports news channel Cracks, already had experience in traditional media, but in 2015 he saw a niche in European football and started uploading videos about it.

Now, the project that he started in his room, with a small camera, is one of the 15 most important sports channels worldwide on YouTube, where he has 5.61 million subscribers, and which has allowed him to play matches with world soccer stars. such as Roberto Carlos or Kaká, in addition to witnessing a Champions League final.