Instagram will start requesting data about race and ethnicity from its users

The Instagram team wants to know more about the experiences of marginalized communities on the app, which is why Instagram says it needs more demographic information. “If we don’t know people’s race or ethnicity, we have limited ability to evaluate how our products affect different communities”, something we can read on the Instagram blog.

Starting today and for the next few months, Instagram will ask its users in the United States to provide information about race and ethnicity, a survey that is offered as optional and will not be addressed to all users of the platform. Instagram ensures that participating in the survey will not change anything about how you use the platform, as well as the reach of your posts.

Instagram ensures that the response to the survey will not be linked to the user or any of their accounts, a response that will also be encrypted, thus ensuring that Instagram, Meta, YouGov, Oasis and the academic institutions related to this study they do not have the ability to link your response to Instagram accounts.

In any case, it is a decision that It can be controversial and we don’t know if it will appear outside the United States.

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