5 reasons why you need to implement WhatsApp Business in your company

WhatsApp Business has become an indispensable tool for companies of all sizes. Beyond being a simple extension of the messaging application that we already know, this business version offers exclusive functions that facilitate communication and improve relationships with customers. Let’s get to know in depth some of the advantages that WhatsApp Business can bring to your company or business.

Detailed and professional company profile

Unlike a personal WhatsApp account, WhatsApp Business allows you to create a complete company profile, where you can include important information such as the business name, address, industry category, opening hours and direct links to web pages or social networks.

This type of profile helps convey a professional image from the first contact and provides customers with the information they need instantly, making it ideal for small businesses that want Establish your brand and gain the trust of users.

Automatic responses and scheduled messages

WhatsApp Business allows you to automate various types of messages to facilitate the management of interactions through the application without neglecting the quality of service. With this function, you can configure welcome messages that are sent when a client communicates for the first time or away messages when you are not available.

Likewise, Quick Replies are especially useful for answering common questions—like hours of operation or location—without wasting time typing over and over again. This automation helps optimize service and ultimately improve the customer experience. Not to mention the advantages of adapting WhatsApp Business API What services like Brevo offer for this type of automation.

Product catalog integrated into the application

One of the most useful features of WhatsApp Business is its product catalog. This tool allows companies to show directly on their profile the products or services they offer, along with images, descriptions and prices to facilitate the shopping experience, since customers can consult the catalog, ask specific questions and even place orders without leaving the application. All this with the aim of simplifying the sales process and reduce the time between consultation and purchase, as the pandemic forced since 2020.

Tags to manage conversations

For businesses that manage various types of customer interactions, WhatsApp Business labels are a great help. These allow organize conversations according to categories such as “New Customer”, “Pending Order”, “Payment Made” or any other status the business deems useful. By classifying chats in this way, it’s easier to keep track and avoid missing important messages between the daily volume of interactions.

Message statistics to improve communication

The statistics function is another of the strong points of WhatsApp Business. With this tool, you can access Basic metrics such as the number of messages sent, delivered, read and received to know the effectiveness of communication with customers. For example, if many messages are unread, you could reconsider the sending schedule or the type of message you are using.

This type of data, although simple, helps make better decisions to improve the customer service strategy and maintain more effective and results-oriented communication.