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“Multi-language audio provides viewers with videos dubbed into their native language, allowing them to enjoy content they would otherwise not have been able to access. For our creators, we hope this feature helps them expand their global coverage and find new audiences for their channels,” Campbell said in a statement.
It is worth mentioning that this is not an automatic function, but creators must translate their content and upload it to the platform when uploading a new video or updating previous ones.
For content creators who have audiences around the world, this change is extremely relevant, since many of them have different channels for each language, so with this feature they will unify their audience, in addition to reducing the load of work.
“Having different jobs for different languages is honestly a lot of work. It’s easier to manage a single channel than 12, because you have to think about different thumbnails, as well as respond to comments on all of them. It is much easier also for the followers”, commented the popular content creator, MrBeast, in an interview about this new tool.
