What is kick? The new platform that is stealing streamers from Twitch

According to Trainwreck, the premise behind Kick is to generate an option that benefits content creators more than the company behind it and that is why they have made such a juicy revenue division. To make this alternative sustainable, they plan to partner with “the world’s leading advertisers,” he said in an interview.

Which streamers have gone to Kick?

Although the question of whether the Kick model will be sustainable is still in doubt, the truth is that it has become a success, having already attracted important Twitch personalities, such as the Canadian Félix Lengyel, better known as xQc (12 million followers). followers), who signed a two-year contract and close to 70 million dollars with incentives that could reach a total of 100 million.

The popular streamer, Amouranth, also announced that she will migrate to Kick, where other content creators are already found, such as Hikaru Nakamura, who is known for being the most followed chess streamer by the community.

Although this new option is expected to start signing more popular creators, some important profiles, such as the Spanish Ibai Llanos, closed the door on Kick when they contacted him. “Now that xQc is gone, I have the best contract you can have on Twitch, I’m armored for another year,” he said in a broadcast.

Lax content moderation, the other argument in favor of Kick

In 2021, Twitch banned the streaming of gambling. However, that has become one of Kick’s main proposals in its short history, as well as the very light measures in terms of content moderation.

Another important element in this regard is that the platform has ignored copyright notices, so creators feel more free to broadcast content that could be protected under these conditions. They are even allowing Hot Tubs, sessions in which streamers appear in hot tubs in bathing suits.