Its objective, the executive mentioned, is to prevent tickets for an event from going to a secondary market with much higher prices. However, it has been a highly criticized measure and now Oasis wants to avoid problems for its followers.
The Manchester band accepted that this dynamic can be “a useful tool to combat ticket scalping” and keep prices more affordable for a significant proportion of fans.
However, “when unprecedented ticket demand is combined with technology that cannot cope with that demand, it becomes less effective and can lead to an unacceptable fan experience,” their statement reads.
Dynamic tariff sparks controversy in the United Kingdom
A few weeks ago, when the iconic Britpop band announced their return, the dynamic pricing were the center of the controversy, since they ended up paying more than double the face value of the ticket.
For example, some people complained that they paid £355 (about $470), when the expected nominal price was £148 (about $195).
It was following this fact that the Competition and Markets Authority (CMA) announced an investigation into Ticketmaster to detect whether it has engaged in unfair commercial practices or even violated consumer protection law.
The purpose of the investigation is also to determine if fans were informed in a clear and timely manner that tickets could be subject to dynamic pricing, in addition to determining responsibilities in this case.
Brothers Nel and Liam Gallagher indicated that they were unaware that “dynamic pricing” would be used for their tour and acknowledged that the ticket sales plan “did not meet expectations.”
“It should be clear that Oasis leaves decisions about ticket sales and pricing entirely to their promoters and management, and at no point were they aware that dynamic pricing was going to be used,” the band said at the time.
When will Oasis be presented in Mexico?
Oasis’ North American tour in 2025 will pass through Toronto, Canada, will have three dates in Chicago, New Jersey and Los Angeles, in the United States, and will arrive in Mexico City next September 12 at the GNP Seguros Stadium.
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