Social networks (and entertainment, such as TikTok) have been very relevant, say AMVO analysts. This is due to the participation among users and the generation of community, since in them they collaborate with influencers and generate support networks to create greater loyalty.
Nano and micro influencers, an underutilized segment
Nano and micro influencers are characterized by their number of followers. The former have up to 1,000 followers, while the latter range from 1,000 to 10,000.
This is not its most relevant feature, because although it may be believed that not having such large accounts are not significant, in reality they can be key to a business, since they have an impact on people looking for niche products.
Given this scenario, different initiatives have emerged to take advantage of the influence of people’s opinions, such as Wao!, a platform that operates in Argentina and Colombia, as well as in Mexico from the second quarter of the year, which seeks nano-influencers to increase the digital business revenue
Its operation is based on providing products to these influencers as well as inventory management and other basic tools so that they can start selling to friends or family whenever they want, taking advantage of the knowledge of their audience.
