Vans, the iconic shoe and clothing brand that has won us over with its designs, has announced the long-awaited return of one of its most memorable silhouettes: PlateauThis relaunch not only celebrates the unique style of the year 2000, but also incorporates modern elements to suit current trends.
The Upland, which debuted in 1999, returns with an upgraded sole and a renewed focus on comfort. The rugged silhouette and iconic Flying V logo provide a vintage aesthetic that blends seamlessly with the modern construction, offering all-day comfort and versatility. This design is the perfect blend of classic and contemporary, ideal for those looking for a distinctive style without sacrificing comfort.
To bring this campaign to life, Vans has teamed up with four figures who embody the spirit of “Outside the wall“: Bratty, PipePunk, Lukaz Urkijo and TorchikitoThese ambassadors have collaborated with the brand to create a campaign that resonates with the values of originality and community. Bratty, a prominent Mexican singer-songwriter; PipePunk, a popular streamer; Lukaz Urkijo, an actor and content creator; and Torchikito, a renowned fashionista, represent a generation that values individuality and personal style, while striving to positively impact their surroundings.
The first drop of the renewed Plateau The Y2K skate shoe features a white colorway with black detailing and is crafted from faux leather. Highlights of this silhouette include the prominent V-shaped logo, oversized tongue, original outsole design, and over-padded ankle area. This shoe brings the best of Y2K skate style, adapting to a variety of outfits, from the most casual to the most daring.
This go back is more than just a product launch; it’s a celebration of a generation that is defined by its authenticity and sense of community. This campaign reflects Vans’ mission to support communities that stay true to themselves and use their unique style to inspire and create positive change.
If you loved them as much as we did, you can find the Uplands at Vans stores and online at Vans MexicoAdditionally, you can join the conversation on social media and share your style using the hashtag #MisVans and tagging @Vans_mx everywhere.
‘This article may contain information published by third parties, some details of this article were extracted from the following source: www.cosmopolitan.com.mx’
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