Google wants to end ads on YouTube and the way to do it is by blocking the playback of videos within the video platform.
YouTube, the most popular video platform in the world, has introduced a new warning that will appear to users who try to watch a video with an ad blocker in the browser. The purpose of this message is to inform viewers that they are hurting content creators by preventing them from receiving ad revenue.
The notice reads as follows:The video player will be blocked after three videos. We have seen that you are using an ad blocker, the video player will continue to be blocked until you deactivate it.In addition, the notice includes a link to learn more about how monetization works on YouTube and how creators can be supported.
Ad blockers are extensions or applications that prevent ads from being displayed on web pages, including YouTube videos. Many users use them to prevent annoying or intrusive advertising, but they also prevent creators from receiving a share of the revenue generated by ads that are shown before, during, or after their videos.
According to some studies, about 40% of internet users use some form of ad blocker, which represents a million-dollar loss for the advertising industry and for content creators. YouTube, which is owned by Google, is one of the platforms most affected by this phenomenon, as it relies heavily on advertising to generate revenue.
YouTube wants you not to use ad blockers to watch their videos
To counteract the effect of ad blockers, YouTube offers several options for users who want to enjoy an ad-free experience while supporting creators.
One of them is YouTube Premium, a subscription service that allows you to watch videos without ads, download them for offline viewing, access exclusive content and enjoy YouTube Music. Another option is YouTube Music Premium, which only includes the ad-free music service. Both services have a monthly cost that varies by country.
Another way to support creators is through channel memberships, which allow access to exclusive benefits such as badges, emojis, videos or live chats for a monthly fee. The worst thing about the situation is the fact that YouTube will block videos from playing if the ad blocker is not unblocked as has been seen on reddit.
You can also contribute by using super chats or super stickers, which are donations that can be made during live broadcasts that highlight the donor’s message in the chat.
YouTube has not specified whether the new notice will affect all users who use ad blockers or just some.. It has also not indicated if the notice will have any effect on the reproduction of the video or if it will only be informative. What is clear is that YouTube wants to make users aware of the importance of supporting creators and respecting their work.
