This is the audience that the iPhone 16 wants to conquer

As one of Apple’s key markets, the iPhone 12 was extremely popular in the United States, accounting for a large portion of total sales. The best-selling models in this region were the standard iPhone 12 and the iPhone 12 Pro Max.

While in countries like the UK, Germany and France, this version also saw strong adoption. In this region, the Pro and Pro Max versions were especially popular.

China is one of Apple’s biggest markets, and the iPhone 12 was very well received here. The iPhone 12 Pro Max model was particularly popular among Chinese consumers, due to its larger display and advanced camera capabilities.

While Apple has historically not dominated the Indian market compared to brands like Xiaomi and Samsung, the iPhone 12 series performed solidly, partly thanks to financing offers and price cuts.

The success of this family can be attributed to its introduction of 5G connectivity, a refreshed design, and improvements to battery life and cameras.

A similar pace to this device was achieved by the iPhone 6, which has historically been the best-selling iPhone, but in this new release the company boasts of having a combination of hardware and software that could attract users of other brands, who want to integrate more AI, but with the customization that iOS 18 brings with it.