( ) – In addition to football, clearly, the World Cup also gives us songs in each of its editions that become anthems, not only of the event, but of the artists who perform them.
These songs become an essential part of their repertoire and to show a button, artists like Shakira with “Waka Waka” or Ricky Martin with “La copa de la vida” still perform these hits on their concert tours.
To take advantage of the impact of the World Cup song in popular culture, and also of the virality that is achieved on platforms of streaming, FIFA reinforced in 2021 its sound strategy called FIFA Sound, an intersection between music and football.
With this comes the soundtrack World Cup official.
The soundtrack of the World Cup Qatar 2022
Qatar 2022 is already beginning to add songs to that music list. World soccer’s governing body introduced “Hayya Hayya” (Better Together), the first World Cup-related song, in April.
This is a collaboration between Afrobeat icon Davido, viral sensation Trinidad Cardona and Qatari singer Aisha.
“By bringing together voices from the Americas, Africa and the Middle East, this song symbolizes how music and football can bring the world together,” FIFA Commercial Director Kay Madati said in a press release.
The lyrics of the song speak of optimism, of having the certainty that we can overcome difficult situations and that there is strength in unity.
Ozuna is also part of the World Cup
And if you thought that we would not have any Latin artists involved in some way in the music surrounding Qatar 2022, you are wrong.
Ozuna will also ring in World Cup stadiums on “Arhbo,” the Puerto Rican superstar’s collaboration with Congolese rapper Gims.
The musical video you can enjoy it on the FIFA YouTube channel.
The title of the song corresponds to the colloquial Qatari word arhbo which means welcome, FIFA said in a statement.
“Archbo is a colloquial Qatari term meaning welcome, derived from the Arabic marhaba. It is an uplifting theme that celebrates unity and solidarity, fundamental elements of this year’s competition in Qatar,” FIFA said in a press release.
“I believe that welcome, you are home, already says it all. Whatever journey we have undertaken has brought us here, to this moment, and at this moment we are home. As the saying goes, home is where the heart is. To all the people who come, and to all those who, with all their hearts, want to come, we say: Welcome, you’re home!”Ozuna said through a statement.
For his part, for Gims the subject is a welcome blessing.
“For me, Arhbo is a welcome blessing. It literally means that, welcome, but it’s something more. It’s the fact of celebrating that we are here, you and me, everyone. Archbo wants to create the right environment for one of the biggest gatherings on the planet, the FIFA World Cup, both for those who attend it in person and in spirit. They will all be here! Welcome!” Gims said.
We still have to wait for the rest of the songs and find out what the official song of the World Cup will be.