The smartphone market grows 7.8% after static months

“While Manzana managed to capture the first place at the end of 2023, Samsung successfully reaffirmed itself as a leading smartphone supplier in the first quarter. IDC expects these two companies to maintain their position in the premium segment of the market, Huawei’s resurgence in China as well as notable gains from Xiaomi, Transsion, Oppo/OnePlus and vivo will likely have both OEMs looking for areas to expand. and diversify,” said Ryan Reith, vice president of the research group for this report.

In the previous quarter, the market grew only 3.2% and it was relevant that Apple will take first place on a global scale for the first time, displacing its main rival: Samsung for only one quarter.

For its part, Counterpoint noted that the value of shipments in this first quarter of the year represented 296.9 billion dollars and among the top five original equipment manufacturers, Xiaomi was the one that grew the fastest, recording a year-on-year shipment growth of 34 %. Xiaomi’s total global shipments during the first quarter were 41.6 million.

Another Chinese brand that has made it into these rankings is Infinix. According to data reported by IDC, this manufacturer has doubled its market share, increasing it from 1.7% to 3.7% in the first quarter of 2024, and its global smartphone shipments skyrocketed by a notable 150.6% year-on-year, thus achieving four consecutive quarters of rapid and sustained growth.

“We are absolutely delighted with our strong performance in the first quarter of 2024,” said Tony Zhao, General Manager of Infinix. “We have worked tirelessly to offer our users around the world the best products at very competitive prices.”

However, the top five companies that have made the most shipments in the first quarter of 2024 are: Samsung with 60.1 million units, Apple with 50.1 smartphones sold, Xiaomi with 40.8 shipments, Transsion with 28.5 million units and Oppo with 25.2 millions of smartphones.

It is important to say that among the players in this market, Transsion includes the sales of Infinix, Tecno and Itel. While the BBK group is the one that includes vivo, One Plus, Oppo and realme.