However, it could also cause actual experiences to become more expensive and also create status about the type of experience a user is having.
“In the near future it will be very common to say: did you know Niagara Falls in a real or digital way? And that will mark a different way of living. However, also within the digital world, unique and unrepeatable experiences can be had that few will be able to access”, pointed out Tomás Balmaceda, a PhD in Philosophy from the University of Buenos Aires and a technology journalist.
According to a report by Technavio, on the metaverse market in the tourism industry, it indicates that in 2026 this market will be valued at 188.240 million dollars, with an interannual growth rate of 26%.
The main reasons why analysts see this exponential growth are the expansion of more virtual and augmented reality products in the market, which has caused them to be more accessible, in addition to the fact that the use of immersive experiences by users is more common. travel agents.
“The use of immersive technologies is also causing many digital services to create new commerce formats, where it is also accessible only to a few who can pay or live a digital experience,” said Balmaceda.
Some companies like Royal Caribbean, specializing in cruise travel, already have options in the metaverse where customers can experience another way of ‘traveling’. Through Celebrity Cruises, Wonderverse was announced, a way to enjoy the company’s cruises that integrates NFT tokens.
In Mexico, a hotel that has sought to have its own version of the metaverse is Planet Hollywood Cancun, which integrates a digital experience with 3D scenarios into its offer of tourist attractions.
Another factor that makes an offline vacation more attractive is hyperconnectivity.
This term is understood as the constant connection to the Internet and electronic devices. It has had a great impact on the lives of children, adolescents and adults in recent years. However, being able to disconnect is also a luxury, since it allows you to have ‘your time’, where no app, service or entertainment platform takes over.
