“It does not exclude the older generations. Yes, by its nature it is aimed at the youngest, but the older generations are getting more and more involved so as not to isolate themselves”, explains Maslo regarding the opportunity it generates to deliver content to people of different age ranges.
The specialist also refers that the metaverse is a next level unlocked after social networks, in which in addition to having a parallel life, more interaction without prejudice is added, which represents an opportunity for brands to deliver valuable content.
Harnessing the Excitement for the Metaverse
Although it is in its infancy, this virtual world has been promoted by some large technology companies, such as Facebook, Microsoft, Epic Games or Nvidia, and the expectation is such that, according to a report by Bloomberg Intelligence, the value of the metaverse will go from 500 million dollars in 2021 to 800 million in 2025 and more than 2,500 million in 2030.
In the metaverse, says Osam Hernández, CTO of Wunderman Thompson, there will also be a new form of consumption, “an evolution of social commerce, in which there is a greater rapprochement between brands and consumers”, such as the concerts that Travis Scott or Ariana Big staged in Fortnite.