Editor TLN
May 30. (Portaltic/EP) –
The influencer marketing agency SocialPubli has announced has announced the creation of its new eSports team, Xoldierswhich will compete in the second division of the Professional Video Game League (LVP), one of the most important Spanish-speaking leagues.
eSports have experienced exceptional growth in recent years, becoming one of the most followed entertainment in the world. According to Statista data, in the year 2022 there was a global audience in the same of 522 million and SocialPubli is aware of the opportunities generated by such numbers.
“We are very interested in the world of eSports because gaming influencers have gained a lot of weight,” says Ismael El-Qudsi, CEO of SocialPubli, who states that he feels that it is “something similar to what was experienced on the Internet at the beginning of the year 2000”. “I think that brands should not ignore the revolution that is taking place in the world of eSports“, he added.
For now, xoldiers will compete in LOL (League of Legends), but soon it will expand its radius of action and will participate in championships of other games such as Valorant or FIFA. The club is also committed to women’s eSports and will soon have a presence in a team, as they have explained in a statement.
The company believes that this launch generates enormous opportunities for brands, since “thanks to SocialPubli’s 400,000 content creators, spread across 30 countries, Xoldiers will be able to launch campaigns that reach a mass audience“.
“The massive audience of eSports has not been channeled,” adds Ismael El-Qudsi. In this sense, Xoldiers seeks to be the best example that “The union of the professional world of gaming and influencers can offer considerable benefits to fans and companies“.
