The “Amazing Muay Thai Travel Experience” campaign has been launched to promote Thailand’s tourism industry, with the initiative to portray four regions of ancient Thai martial arts.
The Tourism Authority of Thailand (TAT) recently hosted a launch ceremony for the program at the Thanarat Hall of its headquarters in Bangkok.
Apichai Chatchalermkit, the TAT’s deputy governor for tourism products and business, said the authority has been working to attract more tourists by using the art of wrestling as a soft power asset.
“Amazing Muay Thai Experience” represents the uniqueness of fighting techniques from different regions. The four provinces are: Muay Chaiya, from Surat Thani province; Muay Korat, from Nakhon Ratchasima, in northeastern Thailand; Muay Tha Sao, from Uttaradit province; and Muay Lopburi, from Lopburi province, in the center of the country.
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According to the deputy governor of TAT, the event will be held in all four regions. The Muay Chaiya event, in Surat Thani, will be held from June 30 to July 2, while the Muay Korat event will be held in Nakhon Ratchasima from July 14 to 16. The Muay Tha Sao event will be held in Uttaradit from August 11-13. The last one, Muay Lopburi, will be held in Lopburi from August 18 to 20.
Those interested in these events can obtain more information by calling the direct telephone number of the TAT Contact Center, 1672.