Warner Bros. Games has seen its ups and downs in recent years. After the success of Batman: Arkhamthe gaming division saw the failure of its offering of DC Comics titles with Gotham Knights and the infamous Suicide Squad: Kill the Justice League. On the other hand, they enjoyed the overwhelming success of Hogwarts LegacyHowever, this is not the time to make so many mistakes and the division could change its business strategy.
WB Games will look to release more free-to-play video games and will also let third parties make titles from their IPs
During the presentation of the recent financial report, the executives of Warner Bros. Discovery (via TweakTown) talked about their video game business and the changes they might experience in the near future. According to the company’s bosses, Having a title that doesn’t transcend the market is a hard blow.especially when it comes to traditional developments or securities in which large amounts of money are invested.
In that regard, Jean-Briac Perrette), president and CEO of the video game area of Warner Bros. Discovery, mentioned that The division is considering betting more on the free-to-play model: “In the last 12 months, we went from having the record year we had in 2023 with Hogwarts Legacyunfortunately having the opposite with Suicide Squad. One of the areas we are particularly looking at is the free-to-play space. We think we can strengthen our capabilities in that sector and we have more opportunities to grow there, plus it’s a big part of the market. When we do that, it will also help provide balance to our business alongside the console release cycle.”
For his part, David Zaslav, CEO of Warner Bros. Discovery, revealed that Another door that could be opened in the division is to license its franchises so that third-party studios take charge of their franchises in gaming.“We have 11 studios here and a lot of intellectual property. There is also a lot of interest from others to leverage part of that intellectual property for video games and it is something we are looking into. Because, as Jean-Briac Perrette said, we have to be bigger and leverage the value of the intellectual property we have.”
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Related Video: The Good, the Bad, and the Meh of Suicide Squad: Kill the Justice League
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