The South Korean Government has unveiled an ambitious plan to revitalize tourism that has been hit by recent political events that shook the country. Following the declaration of a brief martial law on December 3 by President Yoon Suk Yeol, which culminated in his parliamentary dismissal and impeachment, the tourism industry faces new challenges following its recovery from the pandemic.
He Ministry of Culture, Sports and Tourism of South Korea revealed these measures during a government meeting chaired by acting president and prime minister Han Duck-soo. The announcement seeks to counter the consequences of travel alerts issued by several key countries following political events.
A partial recovery but with persistent threats
As of October this year, South Korea managed to attract 13.7 million international visitors, meaning that 94% of pre-pandemic levels have recovered. However, political uncertainty has created new tensions in the industry. Officials fear the fallout will extend into the first half of 2025, which could slow recent momentum.
To address this situation, the Government has designed a strategy that includes aggressive advertising campaigns, international events and improvements in tourism infrastructure to attract foreign visitors.
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Facilities for foreign tourists
To improve the visitor experience, the South Korean Government will expand the availability of the tourist telephone interpretation service (line 1330) in four languages, which will operate 24 hours a day from January to March 2025. In addition, the Temporary exemption from South Korea’s Electronic Travel Authorization (K-ETA) system for certain countries, such as the United States, Mexico, Spain and Colombia.
Visa fees for group tourists from China and five Southeast Asian countries will be eliminated during the same period to facilitate access to these key markets.
The authorities will work together with companies like Naver to optimize digital tourism services. These improvements include maps in multiple languages, more accessible payment systems, and restaurant reservation platforms. The availability of translations of tourist site and restaurant reviews will also be expanded.
In an effort to modernize infrastructure, train ticket vending machines that accept foreign-issued credit cards will be installed to resolve a barrier that has affected many international tourists. In addition, QR code payment infrastructure will be expanded in tourist attractions and shopping centers.
Support for local tourism
In addition to attracting foreign tourists, the plan includes campaigns to encourage domestic travel and a financial support package for tourism companies affected by the political crisis. It is also planned to improve tourism infrastructure in less developed regions to diversify travelers’ options and encourage balanced development.
Acting President Han Duck-soo emphasized the importance of prioritizing the recovery of the tourism sector as an essential part of the South Korean economy. The meeting also highlighted the need to ensure the safety of visitors and rebuild international trust in South Korea as a safe and attractive tourist destination.
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