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According to the platform, in just three years, the partner program generated 50 billion dollars in revenue, which is driving various alliances and new tools within YouTube.
During the event, Lyor Cohen, Global head Music at YouTube, confirmed that this music catalog will be available in the United States starting this year, while it will be launched worldwide in 2023. To achieve this, the video platform will It allied with some expert music companies such as Empire, Believe, Merlin or Downtwon.
In addition there is expansion of YPP
YouTube CEO Susan Wojcicki and her executive team also introduced the next chapter to reward creativity on the platform. During the Made on YouTube event they shared an expansion in the monetization system, the YouTube Partner Program (YPP) to allow more creators to join the program, introducing new ways to earn income through Shorts.
