Although 83% of SMEs modified their business model to transition to the digital plane in all their verticals, according to a study carried out by Microsoft in 2021, the Inegi points out that of the 500,000 businesses that are online, only 15,000 have significant sales .
Data from the Mexican Association of Online Sales (AMVO) show that 68% of SMEs consider themselves to be fully or moderately prepared, however, they consider that training should be constant.
Francisco Anello, VP of education at the Argentine digital marketing unicorn, Aleph, mentions that although there has been a transition to digital, entrepreneurs are still required to specialize in the use of different digital and social media tools to take advantage of them in their businesses.
The company opened its Digital Ad Degree, a three-month program in digital marketing based on a collaborative methodology and with classes taught by experts from different companies, such as Twitter or TikTok. The company’s goal is to bring the free course to the 90 countries where they operate. In Mexico, the Registrations are open until July 26 and classes on August 2.